BRIEF & RESPONSE: To produce a film for BJP to promote the i-pad version of the magazine and launch the BJP digital archive across social channels. To communicate BJP’s heritage as the longest running photography magazine, it’s position as an innovator offering in-depth articles, engaging profiles of photographers, analyses, and technological reviews. To show that BJP’s magazine content stood the test of time. A creative was developed closely with BJP offering agile messaging for each channel and use around the theme of the past, the future and “Timelessness”. Five versions of the film were produced to work across social channels and one for film festival sponsorship.

• ADVERTISING
• COMMERCIALS
• DIGITAL